Innovating Printing Education in Nigeria: A TVET University Model for Sustainable Digital Transformation
*1Abdulrasheed A. Afolabi & 2Fatai. O. Jimoh
*1Department of Book Publishing, Yaba College of Technology, Yaba, Lagos, Nigeria. Email: rasheedafo@gmail.com
2Department of Printing Technology, Yaba College of Technology, Yaba, Lagos, Nigeria. Email: foj_za@yahoo.com
Abstract
Nigeria’s printing industry is constrained by a widening skills gap and a promotion system that privileges university degrees over the Higher National Diplomas (HNDs) which remains the highest formal qualification in printing technology. This structural limitation restricts career progression, undermines workforce motivation, and contributes to talent attrition. This study investigates how an innovative, degree-awarding TVET university model serves as a catalyst for both workforce development and institutional repositioning within the sector. Methodologically, the study employs a literature review that reveals findings in three key aspects. One is the assessment of the relevance of the HND printing qualification in the present dispensation. Two, insights into the opportunities and pitfalls of transitioning vocational institutions into degree-granting universities based on previous experiences in the UK, Kenya, Ghana, and Germany. Lastly, a TVET university model tailored to Nigeria’s printing industry. From a brand management perspective, the paper recommends the need for this model to be positioned not merely as a functional training system, but as a national brand of technical excellence. The study argues for a branding strategy grounded in academic rigor, digital innovation, and industry collaboration to elevate TVET institution’s credibility and attract talent, partnerships, and investment. Its findings offer a blueprint for policymakers, educators, and industry stakeholders seeking to reposition Nigeria’s printing education for relevance, sustainability, and global competitiveness.
Keywords
TVET University, Polytechnic Conversion, Printing Workforce, Brand Management, Digital Transformation, Nigeria
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